Fine jewelry is a big purchase, so buyers want to be sure they get what they pay for.
But sometimes it’s hard to tell the difference between fake stones and the real thing.
Consumer Reports offers tips that can help shoppers be more savvy about what they’re buying.
"Fine jewelry is generally one of a kind, so you can't shop for the best deal like you can with a vacuum or a TV,” said Amanda Walker of Consumer Reports. “You need to know what to look for, especially if you shop online."
How pure is that gold bracelet? Is it solid gold, or just gold-plated? Look for a karat mark, which indicates quality, and a manufacturer's trademark.
Experts warn emeralds are too often enhanced by being filled with oil. But over time, the oil can leak.
A diamond can appear more brilliant through what's called fracture-filling. It also makes them more likely to shatter, especially when they are repaired and cleaned.
"You should ask if a gemstone or a diamond is imitation, treated or synthetic,” Walker said. “If the jeweler can't or won't tell you, that's your cue to shop somewhere else."
The top way for shoppers to protect themselves is to deal with a reputable company. Members of the American Gem Society must abide by a strict code of ethics. You can find them listed on the American Gem Society website.
Consider an appraisal from a certified jewelry appraiser, and be sure the return policy offers enough time to return the item.
Whatever you buy, make sure to get details about it in writing.
- Reporter
- Monica Laliberte
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